Our Story
Adore Scotland (and The Edinburgh Address Ltd.) began with a leap of faith, a family flat in Edinburgh, and a belief that hospitality should be about people, not just places.
Back in 2006, Anna welcomed her very first guests into her home before Airbnb existed. That first booking sparked what would become The Edinburgh Address and later, in 2021, Adore Scotland. Over the years, the journey has been full of lessons, laughter, and a few late nights, but above all, it’s been about creating genuine connections through beautiful homes.
When Anna met Anne Marie at the Edinburgh Festival (while dancing, of course), they quickly discovered a shared vision and the courage to build something together. With little more than two laptops, plenty of determination, and the support of family and friends, they began growing a portfolio of handpicked homes that reflected the very best of Scotland.
What We Do
For our guests, Adore Scotland offers more than accommodation. Our collection of holiday homes across Scotland, from elegant Edinburgh apartments to Highland retreats and coastal hideaways are chosen for their character, comfort, and ability to make your trip unforgettable.
For our owners, we are trusted partners who understand that every property has its own story. We combine local knowledge, hospitality expertise, and care to ensure each home is valued, protected, and shared with guests who will truly appreciate it.
Why We Care
We believe Scotland is best experienced through its homes, its people, and its stories. That’s why we do things differently with warmth, authenticity, and a personal touch that makes guests feel welcome and owners feel supported.
Adore Scotland is not just about places to stay. It’s about celebrating Scotland, one home and one guest at a time.
Our Team
Anna Morris
Owner and Managing Director
Anna Calder Urquhart Morris – Bio
Anna Calder Urquhart Morris, co-founder and Managing Director of The Edinburgh Address Ltd and Adore Scotland, is a recognised leader in Scottish tourism and vacation rentals. With a career in hospitality spanning over 30 years, Anna has shaped the industry through innovation, advocacy, and an unwavering commitment to excellence.
In 2007, Anna co founded The Edinburgh Address, a boutique brand specialising in handpicked holiday homes in Edinburgh, later expanding to create Adore Scotland in 2021, a curated collection of exceptional self-catering properties across Scotland. Today, these brands represent over 120 distinctive holiday rentals, offering visitors an authentic Scottish experience while providing property owners with trusted management and expert marketing.
At the heart of Anna’s work lies a deep belief in emotional intelligence the ability to connect, empathise, and understand how places make people feel. This approach guides everything from how her businesses are run to how homes are selected and presented to guests. It’s this human touch that has become her stamp on the short-term rental industry: hospitality that balances professionalism with warmth, and growth with genuine connection.
Her academic background includes a Masters in Health Psychology, fuelling her passion for human behaviour, leadership, and the science of happiness. This grounding in EQ shapes the guest experience and team culture across both brands, ensuring that scaling never comes at the cost of authenticity or care.
Industry Leadership & Advocacy
Anna has played a role in addressing challenges facing the short-term let sector in Scotland. As part of the ‘JR Team’, she co-led the largest UK crowdfunding campaign for a legal challenge to disproportionate regulations, cementing her place as a strong voice for industry fairness and sustainability.
Recognition & Achievements
Anna’s dedication to hospitality and tourism has earned widespread recognition:
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2024 BWC Winner - Hospitality, Tourism & Food and Drink Award
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Named one of the Top 30 STR Leaders in the Host Planet Playbook by Hospitable (2025)
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Women in Tourism Award Winner (2020)
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Businesswoman of the Year Finalist, The Scottish Women’s Awards (2022)
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Council Member, Edinburgh Chamber of Commerce
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Founding Board Member, Women in Tourism
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Conference Speaker – “From Hands-Off to Heartfelt: Humanising Hospitality at Scale” at Manchester Hall, November 2025
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Chapter Author – Hospitable Hosts Vol. 3 2024 (global industry anthology)
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Featured on the Bookster Podcast: Building a Holiday Rental Brand
Personal
Away from the world of tourism and business, Anna’s greatest joy is her family. She is mum to her amazing son Lewis, and shares her days with two much-loved dogs, Nuala and Coco. She enjoys long walks, practising yoga, reading, cycling, visiting cafes, art galleries and the theatre and spending time with family and friends.
Anne Marie McEwen
Operations Director
Anne Marie McEwen, is the co-founder and Operations Lead at The Edinburgh Address and Adore Scotland. With a keen interest in property development following the renovation of a family flat, her journey into holiday let management began in 2007 in collaboration with her friend, Anna Morris. The venture led to them founding The Edinburgh Address in 2008. Later, recognising the potential for further growth (and a love of all things Scotland!) launched Adore Scotland in 2021.
A strong focus on direct bookings from the outset has been key in establishing The Edinburgh Address & Adore Scotland as trusted brands and welcoming 45,000 guests.
With over 15 years of managing company operations, Anne Marie has brought a steadfast commitment delivering exceptional holiday homes and stays, while generating a positive return on investment for property owners.
Known for her personable and transparent approach, beyond managing the property owner accounts, Anne Marie fosters trusted connections leading to long term relationships. During the pandemic and recent legislative changes, she demonstrated remarkable resilience and effective communication, providing invaluable guidance to their team and partnerships.
Anne Marie is diligent and a true problem solver, her academic background includes a Mathematics degree, which has equipped her with the ability to analyse problems, break them down and find solutions quickly!
Experience from previous roles in financial software development and database administration, has been instrumental in establishing robust data analysis and reporting systems for the business alongside streamlining day-to-day processes.
Continuing her love of property and enthusiasm for Scottish holidays, Anne Marie and her husband are near to completing the build of their holiday home, close to relatives on the Isle of Skye. This has been a challenging and exciting process for them and their young family.
Daisy Curtis
Partnership and Growth Manager
Daisy is from the beautiful town of Cambridge, but grew up in the South of France, an area famous for its lavender fields, local wines, and fantastic weather.
After living in France for 10 years, she moved to Spain for a year before coming to Scotland for University and falling in love with Edinburgh's history, friendly locals, and amazing variety of restaurants and bars. Daisy decided to call Edinburgh home after finishing her degree in English Literature.
An avid traveller, she loves to explore new and exciting places, and going out for day trips and road trips around Scotland and longer weekends away to Europe.
She loves her time at work speaking to wonderful people from all over the world.
Ivan Symkanych
Guest Experience & Engagement Specialist
Ivan was born in Ukraine but spent most of his life in sunny Greece, where he grew up in a vibrant tourist resort. Surrounded by hospitality from a young age, he discovered his passion for guest relations and later earned a Master’s degree in International Management.
After seven years in Birmingham honing his skills in property renovations, Ivan embraced a new chapter in Scotland, pursuing his true calling in guest relations. Speaking five languages (and learning another), he loves connecting with people from all over the world and creating memorable experiences for guests.
In his free time, Ivan enjoys exploring Edinburgh, travelling around Europe and catching up with family and friends. Thrilled to be part of the team, he is dedicated to building meaningful connections with guests and helping them feel truly at home.