About Adore Scotland

Anna Calder Urquhart Morris, co-founder, and Managing Director of The Edinburgh Address Ltd and Adore Scotland, is a trailblazer of the industry, with a career in tourism spanning over 20 years. Founding The Edinburgh Address (2007) and Adore Scotland (2021) reflects her dedication to the curation of over 120 exceptional holiday homes, offering visitors an escape from the ordinary.

Within Anna's mission lies a commitment to delivering unparalleled quality in accommodation and service. The Edinburgh Address and Adore Scotland are esteemed brands within Scotland's tourism landscape and creating a brand identity has been key to their success.

The Edinburgh Address is a boutique brand, and Adore Scotland mirrors these brand values offering a specialised marketing service for Scottish properties, infused with a distinctive touch. Anna's emphasis on direct bookings has cemented a reputation for excellence in this domain, distinguishing the business within the industry.

Rooted in their ethos is sustainability and working with local businesses, underscored by their Green Tourism Silver Award. Guided by core values such as -authentic professionalism, connection and curiosity—these principles navigate the company's trajectory.

Anna's academic background includes a Masters in Health Psychology, reflecting her profound interest in human behaviour, leadership and the science of happiness.

Addressing challenges in the sector, particularly around regulations, Anna's pivotal role in advocating for the industry as a member of the 'JR Team' included launching the largest UK crowdfunding page for a legal challenge. Her unwavering dedication positions her as a driving force shaping the future of Scottish Tourism and the vacation rental industry.

Anna has a young family and a lovely wee dog. Walking Nuala, doing some Yoga, reading and spending time with friends and family are favourite pastimes in Anna's downtime.

Edinburgh Chamber of Commerce Council Member, Founding Board Member of Women in Tourism, Women in Tourism winner 2020, nominated for The 4th Scottish Women's Award as Business woman of the Year 2022. Anna featured in the Bookster Podcast Building a Holiday Rental Brand. Accredited Coach Training.

Anne Marie McEwen, is the co-founder and Operations Lead at The Edinburgh Address and Adore Scotland. With a keen interest in property development following the renovation of a family flat, her journey into holiday let management began in 2007 in collaboration with her friend, Anna Morris. The venture led to them founding The Edinburgh Address in 2008. Later, recognising the potential for further growth (and a love of all things Scotland!) launched Adore Scotland in 2021.

A strong focus on direct bookings from the outset has been key in establishing The Edinburgh Address & Adore Scotland as trusted brands and welcoming 45,000 guests.

With over 15 years of managing company operations, Anne Marie has brought a steadfast commitment delivering exceptional holiday homes and stays, while generating a positive return on investment for property owners.

Known for her personable and transparent approach, beyond managing the property owner accounts, Anne Marie fosters trusted connections leading to long term relationships. During the pandemic and recent legislative changes, she demonstrated remarkable resilience and effective communication, providing invaluable guidance to their team and partnerships.

Anne Marie is diligent and a true problem solver, her academic background includes a Mathematics degree, which has equipped her with the ability to analyse problems, break them down and find solutions quickly!

Experience from previous roles in financial software development and database administration, has been instrumental in establishing robust data analysis and reporting systems for the business alongside streamlining day-to-day processes.

Continuing her love of property and enthusiasm for Scottish holidays, Anne Marie and her husband are near to completing the build of their holiday home, close to relatives on the Isle of Skye. This has been a challenging and exciting process for them and their young family.

Daisy is from the beautiful town of Cambridge, but grew up in the South of France, an area famous for its lavender fields, local wines, and fantastic weather.

After living in France for 10 years, she moved to Spain for a year before coming to Scotland for University and falling in love with Edinburgh's history, friendly locals, and amazing variety of restaurants and bars. Daisy decided to call Edinburgh home after finishing her degree in English Literature.

An avid traveller, she loves to explore new and exciting places, and going out for day trips and road trips around Scotland and longer weekends away to Europe.

She loves her time at work speaking to wonderful people from all over the world.

Ivan was born in Ukraine but spent most of his life in sunny Greece, where he grew up in a vibrant tourist resort. Surrounded by hospitality from a young age, he discovered his passion for guest relations and later earned a Master’s degree in International Management.

After seven years in Birmingham honing his skills in property renovations, Ivan embraced a new chapter in Scotland, pursuing his true calling in guest relations. Speaking five languages (and learning another), he loves connecting with people from all over the world and creating memorable experiences for guests.

In his free time, Ivan enjoys exploring Edinburgh, travelling around Europe and catching up with family and friends. Thrilled to be part of the team, he is dedicated to building meaningful connections with guests and helping them feel truly at home.